Exploring Innovation in Tourism: PATHFINDER’s Case Study on Venezia Autentica

PATHFINDER has collaborated with the University of Waterloo, Canada, and the University of York, UK, to co-author a compelling case study titled “Examining the Role of Tourism Social Enterprise Venezia Autentica in Responding to Overtourism and Progressing the Sustainable Development Goals”. This study is featured in the newly released book “International Case Studies in Innovation and Entrepreneurship in Tourism” and addresses one of the most pressing issues in the tourism industry today: overtourism.

The Venice Dilemma: A Call for Social Responsibility and Innovation

Venice is a dream destination for millions of travelers worldwide. However, the city’s popularity has come at a high cost. Overtourism has strained Venice’s infrastructure, disrupted local life, and threatened its cultural heritage. The case study explores Venezia Autentica, a tourism social enterprise dedicated to mitigating the adverse effects of excessive tourism while fostering sustainable development.

A Model for Sustainable Tourism

The collaboration with leading academic institutions highlights the importance of research and innovation in tackling global tourism challenges. The case study highlights Venezia Autentica as champions a socially responsible approach to tourism, emphasizing the importance of preserving Venice’s unique character and supporting its local community. By promoting authentic experiences and encouraging tourists to engage with the city’s true essence, Venezia Autentica is not just alleviating the pressures of overtourism but also contributing to the United Nations’ Sustainable Development Goals (SDGs).  

Join the Conversation

This case study is for anyone passionate about sustainable tourism and innovative solutions. Whether you’re a tourism professional, an academic, or a traveler committed to responsible tourism, the case studies provided in this book offer valuable lessons and insights.

For more about the book or to get in touch, contact us here!